WordPress data

Your WordPress installation is accumulating behavioural and content data you are probably not using.

What you are sitting on

Every search query run on the site, every page that is read before a conversion, every piece of content that is never visited. That is a description of what your audience actually wants, written by them, unprompted.

The awkward part

Most of it is not collected. Site search is frequently unlogged, funnels are unmeasured past the first step, and content performance is judged by opinion rather than by whether anyone reads it. The gap is usually instrumentation, not tooling.

What to collect

• Internal site search terms, including the ones returning no results
• Content-to-conversion paths rather than single-page views
• Which pages are never reached from anywhere
• Form field abandonment, per field
• Returning visitor behaviour versus first-time

What to do with it

Zero-result searches are a content roadmap written by your audience. Unvisited pages are either badly linked or not wanted, and it matters which. Both are more useful than most keyword research, because both are first-party.